Is Tampa the new Miami? Discover what developers are saying about Tampa's booming real estate market and urban transformation.
When the Related Group, based in Miami, first entered the Tampa real estate market 40 years ago, the city was primarily known for its suburban sprawl and its dubious reputation as the "strip club capital" of the country. However, the past five years have seen a dramatic transformation in Tampa's image and desirability. Factors such as Florida's relaxed COVID-19 regulations, a relatively affordable cost of living, and a robust job market have all contributed to Tampa's rise in popularity.
The Related Group, led by CEO Jorge Pérez, has strategically established itself as a major player in Tampa's development scene. The company has completed over 2,000 residential units and has thousands more in the pipeline. Pérez stated, "We are by far the largest development entity today in Tampa. Tampa has become our second home."
The company's projects range from the ultra-luxury Ritz-Carlton Residences, which recently set sales records, to Rome Yards, a mixed-use complex with 20% of its units reserved for affordable housing. Pérez is optimistic about Tampa's future, planning to invest over $3 billion in the coming years.
While some might compare Tampa's growth to Miami's, Pérez believes this comparison is too simplistic. He notes that Tampa attracts a different demographic, primarily from the Midwest and New York, as opposed to Miami's significant influx of Latin American buyers. Both cities are experiencing rapid urbanization and attracting businesses relocating from older, more problematic cities.
Pérez emphasizes that Tampa's evolution towards a more urban core is being pursued thoughtfully and aggressively. "Tampa is trying very smartly and very aggressively to get the urban core to become something that is attractive to people," he says.
Long-time Tampa residents often express concern about the high-density development changing the city's character. Pérez acknowledges these concerns but argues that growth is inevitable and beneficial. "Communities grow or die," he states, highlighting the need for sustainable development, including improved public transportation, infrastructure, and education.
Pérez stresses the importance of collaboration with local governments to ensure that development aligns with the city's vision. "We work very closely with cities to provide projects that are keeping with the zoning and development vision that the government and planning departments have laid out," he explains.
As Tampa continues to grow, rising prices have become a significant issue. Pérez admits that high-growth cities often face the challenge of affordability. "People are unfortunately being priced out of the urban core that we’re trying to create," he says. However, he points to Related's efforts to provide affordable housing, citing the West River development as an example.
The solution, according to Pérez, lies in collaboration between the private sector and local governments. This includes creating greater density, lowering real estate taxes for affordable projects, and providing low-interest loans or grants.
The recent surge in demand for housing, coupled with high interest rates, labor costs, and material costs, poses challenges for developers. Pérez predicts a flat year in 2024, followed by renewed growth in 2025 and 2026. He maintains a cautious optimism about the future, noting that Florida's history of boom and bust cycles is likely to continue.
For Tampa to achieve world-class status comparable to cities like Miami or New York, Pérez identifies several key areas of focus. These include enhancing cultural facilities, upgrading education systems, improving transportation, and developing parks and recreation areas. He also highlights the importance of community support, with Related and its family foundation contributing tens of millions of dollars annually to support cultural, social, and economic facilities.
Tampa's evolution from a suburban enclave to a vibrant urban center is a testament to strategic development and a favorable economic climate. With ongoing investment and thoughtful planning, the city is poised for continued growth and prosperity.
The landscape of Tampa is set for significant change over the next decade. As Pérez mentions, "Will Tampa look very different 10 years from now? Without a doubt. In my opinion, will it be much more beautiful? Without a doubt."
One of the most pressing issues for high-growth cities like Tampa is affordability. The rise in prices has been a significant concern for residents. Pérez acknowledges that this is a complex problem but stresses that it is one that many high-growth cities face. "People are unfortunately being priced out of the urban core that we’re trying to create," he says. However, he points to Related's efforts to provide affordable housing, citing the West River development as an example.
Developers are currently facing high interest rates, high labor costs, and high material costs, which can make it difficult to finance new construction projects. Pérez predicts that 2024 will be a flat year, but expects renewed growth in 2025 and 2026. He remains cautiously optimistic about the future, noting that Florida has a history of boom and bust cycles.
For Tampa to become a world-class city, Pérez identifies several key areas of focus, including cultural facilities, educational systems, transportation, parks, and recreation areas. He emphasizes the importance of community support, with Related and its family foundation contributing tens of millions of dollars annually to support these areas.
As a professional real estate agent deeply familiar with the Tampa market, I am here to help you navigate these exciting times. If you have any questions or need assistance, I would love to connect on a call and provide any support you need.
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