The Shore Club Private Collection: Residences, Specs & Status

The Shore Club sits on one of the most recognizable stretches of Collins Avenue in South Beach. Witkoff, with Monroe Capital, is redeveloping the three-acre oceanfront property into what the developer calls The Shore Club Private Collection, a group of 49 private residences arranged across three distinct buildings rather than a single tower. The design comes from Robert A.M. Stern Architects, working with Kobi Karp. According to the developer, this is the Stern firm's first oceanfront project, and the landscape work, an arrangement of botanical gardens, groves, and a sequence of pools running down to the sand, is by Island Planning Corporation.

The three buildings are genuinely different products, which is the part buyers most often miss. The new tower rises 18 stories, roughly 200 feet above the ocean line, and is built around indoor and outdoor living. Behind the preserved Art Deco facade of the historic Cromwell House sits a smaller group of residences plus a penthouse, so a buyer who wants the historic address rather than the new tower has a separate path. Then there is a single-family Beach House, one home, designed as a private beachfront residence inside a serviced estate. Three products, one address, one service operation.

That service operation is the second half of the pitch. Auberge Collection runs the hospitality side of the property, so residents sit inside a five-star operating model rather than a standard condominium association. For a buyer comparing branded residences across Miami, this is where the real differences show up: who actually operates the building, what the service standard is contractually, and what the carrying cost looks like once that standard is funded. Those are the questions I push clients to ask before they fall in love with a rendering.

On construction, the project is past the risky early stage. Florida YIMBY reported that Witkoff and Monroe Capital completed the concrete foundation pour at 1901 Collins Avenue in November 2025. The Real Deal reported that the developers secured $430 million in construction financing back in 2023, and that a $97 million phased new construction permit covering 481,200 square feet was the largest permit issued in South Florida for the week ending August 5, 2026. A financed, permitted, vertically progressing project is a different risk profile from a rendering with a sales gallery, and I weigh that heavily when a client asks me whether a deposit is safe.

One honest note on numbers. The developer's own site states 49 private residences. The 2023 construction loan reporting from The Real Deal described the project as 45 units alongside 79 hotel rooms, which is a financing-era figure from an earlier program. Where the two differ, I use the developer's current count. The Shore Club has not published a public price sheet, so any price you see quoted around the internet is not coming from the developer. If you want real numbers, the floor and line availability, or the deposit structure, call me at 305-964-8614 or use the contact page. I represent the buyer side and I will tell you plainly when a unit is not worth the ask.